![]() ![]() The ecosystem around influencers, and YouTube specifically, however, still requires consideration. ![]() TV broadcasters are also not allowed to display website addresses “during or adjacent to a children’s program if products are sold featuring a character in the program, or a program character is used to sell products.”Īs influencers become marketing powerhouses, agencies like the FTC have installed regulations to help with ethical problems of transparency. On television, the FCC has strict rules around how much commercial time can be aimed at kids, especially those 12 and younger. Paul’s practices raise serious questions about regulations around YouTube content aimed at children in America as well. For those who are too young to buy his products on their own, Paul encourages kids to ask their parents directly - a practice sometimes described as “pester power,” which is prohibited in the European Union via the Unfair Commercial Practices (UCP) Directive. the words are artificially jammed into the sentences he says,” Nerd City says. ![]() “Jake understands and leans into heavy repetition as a principal of advertising. In one especially painful example, Nerd City highlights Paul’s video “ THE BEST SONG WE’VE MADE YET,” in which the YouTuber relentlessly plugs his merch, tour, music, and more in nearly half of a 14-minute video. ![]()
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